SIX
One brand for the financial infrastructure of Switzerland and Spain
SIX operates the infrastructure of the financial industry in Switzerland and Spain, thereby ensuring the secure flow of information and money between the players in the financial markets - both nationally and internationally. The company offers core services in the areas of capital markets, financial information and banking services. Its main users and most important customers are financial institutions, particularly banks.
SIX was formed from the merger of the Swiss Stock Exchange (SWX Group), the Telekurs Group, and the SIS Group. It operates internationally and is headquartered in Zurich, Switzerland. Around 120 banks hold a stake in SIX, with UBS being the largest shareholder since its takeover of Credit Suisse.
Scholtysik supported SIX in developing a clear brand positioning and defining its brand DNA. Scholtysik then designed the logo and overarching brand identity, ensuring consistency across the various business areas and all points of contact.
Services
Brand positioning | Brand DNA | Brand architecture | Naming | Logo design | Brand design | Communication strategy | Key messages | Digital media | Print media | Packaging | Signage | Trade fairs | Employer branding | Brand guidelines | Launch and roll-out | Coaching and trainings